Ashland, Virginia, November 1, 2021 – Creative, the region’s premier workplace interiors and technology company, announced that Debbie Lennick completed the company’s purchase from Bob DeLille.  This transaction is part of a long-planned transition of ownership.

“I would like to extend a deep and heartfelt thanks to Bob for his decades of stewardship over Creative,” said Lennick. “This is an exciting time for our industry, our community, and our company.  I look forward to building upon Bob’s legacy of leadership, innovation, and community engagement.”

“Debbie’s energy, experience, expertise, and vision make her the ideal person to lead Creative into the future,” said DeLille. “Above all, I am truly blessed to have had the opportunity to lead Creative.  Our team is unsurpassed in the market, and I look forward to watching Creative grow and evolve.”


Debbie Lennick, Owner and CEO of Creative, is a 1996 graduate of James Madison University with a Bachelor of Science in Psychology with a concentration in Industrial and Organizational Psychology. She began her career in Richmond in the staffing industry and worked for the Greater Richmond Chamber as the Director of Development. In 2007, Lennick joined the Creative team as Director of Strategic Alliances. During her time at Creative, her responsibilities have grown to include the leadership of Creative’s sales team. In 2018, Lennick became co-owner of Creative as part of a planned transition of the company’s ownership and leadership.


Robert (Bob) DeLille, the founder of Creative, is a 1978 graduate of Michigan State University. A CPA by training, he began his career in the office products industry as a Distribution Consultant for Steelcase, Inc. in 1986. He managed distribution planning and consulting with Steelcase dealerships and helped initiate a TQM process for Steelcase dealerships. In 1994, he was employed with BKM Enterprises. In 1995, DeLille started Creative Office Environments by acquiring assets of Joyce Office Products in Richmond and Norfolk.


Established in 1995, Creative is the region’s premier workplace interiors and technology provider, serving clients in the corporate, education, healthcare, and government sectors. Creative’s mission is to advance the way people live, learn and work. It achieves this by combining deep insights into human behavior with leading technology, furniture, and architectural products to create inspiring, uplifting, and beautiful spaces. Creative is the area’s authorized Steelcase dealership.


For more information about Creative, visit or contact Ryan Mayton, Vice President of Strategy & Engagement at or 804.228.7451.